Identifying the Three Principles of a Winning Product
Targeting Recently Trending Products to Capitalize on Trends
The product research methods are always changing every single year, but if you can understand the three principles of a winning product you’ll be able to spot products everywhere you look. This is the difference between beginners and experts — they understand these things.
The first thing is that the products that you want to sell need to be trending recently. You want to find the products that are starting to pop off in the last couple of days.
Catching Market Waves and Solving Real Life Problems
If you can be early on a product you can capitalize on the trend and ride the wave. The key to success for finding products is not trying to be the first to sell something, but catching it just as it’s starting to pop off.
As a beginner, you may not understand much about marketing, so when you study competitors and other people for inspiration, you clearly see what works for the product and can use that to launch your own campaigns.
The second thing is that you need to find products that actually solve a problem in people’s lives. Don’t go out there and try to sell gimmicky toys or games — try to find a product that’s actually going to make someone’s life better.
Identifying Unique Solutions in Specific High Demand Areas
Something you would buy for yourself or for somebody in your family. The Sleep Band, a sleep mask with built-in headphones, became one of the most profitable products in this space and made close to $2 million.
This product actually solved a problem for people struggling with insomnia: they cover their eyes, listen to white noise, and fall asleep faster.
When looking for products, make sure that they actually help people’s lives. The biggest areas where products can help people is in their health, in their appearance, or the health and safety of their pets and children. If you can find products in these spaces that are recently going viral, you’re going to find a successful winning product.
Leveraging New Platform Strategies for Product Sourcing
Transitioning from Tik Tok to Facebook Ad Platforms
Finally, you need to pick a product that is not available in all the stores. These people have never heard of your business before, and if they feel like they can just go buy this product at Amazon or Walmart or Target they’re not going to give you their money. You need to try to find things that stand out — that you would buy for your family or your friends or even for yourself.
Finding a product that combines all three of these things isn’t easy, so the following covers the best methods to do this, including finding a product live. Without a doubt, the best strategy for this year is to take products that are popping off on TikTok and run them on Facebook ads.
Understanding the Impact of Tik Tok Shop on Marketing
It used to be running these products from TikTok on TikTok ads, but what happened in the last year is that TikTok Shop took over the whole game. If you try to run dropshipping products on TikTok ads it became way harder because TikTok Shop is undercutting everybody.
But that also gave a huge opportunity, because now the TikTok feed is literally flooded with products. Those products can be taken and brought over to a new platform, and that’s going to be one of the best ways to have success.
Training the Tik Tok Algorithm for Product Research
There are two methods for finding successful products on TikTok. The first method is making a brand new TikTok account and engaging with as many accounts as possible that are selling products in your industry. If you don’t have an industry yet, that’s fine — just engage with product content, comment actively, and show TikTok that you are interested in purchasing these items.
Even taking it a step further and actually buying one of these items will make your TikTok feed flood with products because the algorithm assumes you’re going to spend more money.
Understanding the Limitations of Manual Organic Scrolling
The problem with the first method is that it’s super inconsistent. You’re going to be getting all these other videos that have nothing to do with finding products, and it can tend to be a bit draining because you can sit there and scroll for literally hours and hours and not find a product, and then eventually stumble upon something good. I
t’s a good method, but it’s not the most consistent. If you’ve got a little bit of money, it’s recommended to use what’s called a spy tool. There’s one spy tool in particular that stands out as the best for this year.
Streamlining Product Research with Professional Spy Tools
Accessing Top Performing Ads with Auto DS Tools
This tool is called Auto DS. They have a bunch of different features, but one of the best is their spy tools. If you go and click on Ad Spy, they compile the top performing ads on TikTok and TikTok Shop for you to scroll through, so you don’t have to actually scroll through the platform yourself.
Identifying Viral Products Using Advanced Search Filters
By applying filters — setting the range to seven days, hitting apply, and sorting by likes — you can see the content that has got the most likes in the last seven days. There’s going to be a little bit of garbage in there, some random stuff, but if you scroll for a while you can find some incredible products on here.
Using this tool, a new store was taken from zero to over $2,000 a day in just a couple of days. Scrolling through the platform, one product that stands out is an AI translating earbud that just launched about four days ago.
Case Study Analysis of a Viral AI Translating Earbud
The AI translating earbud works by putting it in your ears — you speak a different language and it instantly translates it over to your native language.
Based on the three principles covered earlier, this product checks every box: it just started going viral, it solves a huge problem especially for people who are traveling or have family that speaks a different language, and it’s something super unique that isn’t readily available elsewhere.
It’s already popped off on TikTok, so launching it on TikTok may be a bit late — but taking something like this that’s going crazy and bringing it over to Facebook is where the real opportunity is. This product was found simply by scrolling on Auto DS with the filters set.
Accessing Resources and Builders for New Stores
Auto DS is a highly recommended tool for finding products. Not only that, but they have a bunch of other features as well, like an AI store builder and a whole fulfillment system to run your business. They are a go-to resource when starting a new store. An exclusive free trial is available through the link in the description. Now, once a product is selected, the next step is to build a store — and there’s one store template that is working better than any of the others this year.
Building a Versatile One Product Store for Success
Creating Flexible Store Names for Efficient Testing
The best type of store this year for testing products is a one product store. The problem with the one product store is that if you test a product and it fails, you have to repackage and redo the entire business.
The recommended approach is creating a one product store but making the branding, the logo, and the name just broad enough that it can be used to test a variety of products. After doing a little bit of research, there is a store running the exact product described above making almost $20,000 a day with this setup.
Spying on Competitors Using the Facebook Ads Library
In the Facebook Ads Library, where you can spy on all your competitors, this particular store literally just started running this product one or two days ago and it’s going crazy — they’re running 220 live ads right now, which means they’re making a couple thousand a day selling this product.
Looking at their store, the name is not “AI Earbuds” or “Electronic Goods” — it’s just something broad enough that they could sell these earbuds, or go on to sell a piece of clothing, or sell some health-related products. The color scheme of the website is simple — just white and black.
Implementing Branded Theme Designs for Consumer Trust
If the product fails when you launch it on Facebook, you can repackage the website in just a couple of minutes by adding a new product. The website focuses entirely on this one product, with no other products listed. For a customer that doesn’t know anything about the business, they’re going to come here and think that these guys are the top sellers of the product — they’re going to want to trust them even more. This is the best store setup for this year when it comes to testing products.
Structuring Clean Product Pages Focused on Core Benefits
Testing products means launching a product on Facebook ads to see if it’s well received, whether people are buying it, whether they’re engaging with it — and if they’re not, repeating the process and testing another product.
The ideal store is a simple, clean, branded one product store that can be used to swap out and test new products. This outperforms anything else. The theme being used is called the Shrine theme, and a link for that theme is available in the description.
Taking one last look at the product page: it keeps things super clean and simple — the main benefits of the product, the bundle options, the main selling point of removing all language barriers, one GIF, and then straight to the reviews.
Long gone are the days of product pages that are super long and drawn out. They work for some products, but for the majority of dropshipping products, this setup is all you need. In the last week, this store generated over $90,000 using this exact strategy. With a product and a store in place, the next step is learning how to run ads — and the following breaks down a simple ad strategy that can be used even with a low budget.
Executing a High Performance Facebook Ad Strategy
Transitioning Successfully to Modern Facebook Ad Opportunities
TikTok ads got way harder with the introduction of TikTok Shop, and Facebook ads are hotter than ever before because you can take TikTok Shop and TikTok ads products and bring them over to that platform. The most important thing to capitalize on this opportunity is having a great video ad.
Using Repurposed Content to Test New Product Ideas
Disclaimer: if you use other people’s videos you are putting yourself at serious risk. But when it comes to just testing a product, it’s not a bad strategy and it’s the most efficient way to test products very quickly. The approach is to use other people’s videos to get the product started,
Once a video works, recreate it yourself to own the content and protect yourself from any issues with creators. After you find a successful product, focus on building a library of custom content, starting with existing content as a practical first step.
The store referenced earlier is literally just running footage from other people’s TikTok Shop videos. They’re making 90k a week, but to take the next step forward they should start recreating these videos and sending them to other creators. For now, this is all that’s needed to get started with testing.
Structuring Simple Campaign Ad Groups for Initial Tests
Once a product is found and five to ten of the top performing videos are collected from TikTok Shop, a Facebook ads campaign needs to be set up. The only things that really matter are the product, the website, and the video ad — so keep Facebook ad campaigns super simple when testing.
The recommendation is to use one campaign with one ad group with a broad targeting option related to your industry, and put all of the creatives — all of the videos — inside of that one ad group.
This can be started with a budget of $20 to $50 a day depending on available funds, and after a day or two it will be possible to tell if the product is a winner or loser based on the initial data.
Interpreting Ad Data to Optimize and Improve Results
What’s important is being able to read that data and figure out where things went wrong and where improvements can be made. If nobody’s clicking on the ad, that means the video isn’t compelling or the ad copy is not engaging enough.
And if people are clicking but not buying, that means the website needs work and maybe the offer needs to be improved. If people are doing nothing at all, the campaign needs to be analyzed again.
Utilizing Ad Data as an Educational Investment Tool
If a product fails, it’s important to analyze the product and the campaign and figure out exactly where things went wrong — otherwise this whole product testing process basically just feels like a slot machine. If money can be spent on ads and the data can be read, it’s actually a very productive process, because that data is being purchased. It’s the fastest way to learn.
Learning from Data to Scale Life Changing Products
If the product succeeds and sales start coming in within the first couple of days, there’s a chance that a life-changing product has just been found. It sounds dramatic, but one product really can change your life — it has happened for many people over the last couple of years.
When going through this process of testing products, just stick with it long enough, because when that one product is found, everything pays off.
