Starting Dropshipping from Zero
Building multiple six and seven figure online stores starting some of them completely from scratch. It’s possible to start Drop Shipping and get results even while starting with $0. The same tools, strategies, and steps that work every time can help start making money online even starting from nothing. There’s no glossing over the fact that when deciding to start selling online. There will be competition with some big e-commerce Brands and people with more experience.
That’s just the truth. But what’s also the truth is that with all the products that are out there. There’s still more than enough opportunity to make money. As long as knowing what products people want to buy right now.
Using Google Trends
Realistically when starting off with less money, there’s less room for trial and error. To find out what people are buying right now. Use Google Trends to check for trends that are happening or about to take off. This tool will actually show when it’s time to start or stop selling products tied to a trend. For example, searching winter will show that most people stop looking for winter related products right around this time. So selling one wouldn’t really make sense as most consumers are not looking to buy these products right now.
But searching something like spring clearly shows that searches are just now starting to pick up. Meaning shoppers are looking for spring related products that can make their lives easier in some way. Once there’s an idea of what trends are happening. That’s when the focus should shift to finding a problem solving product for that trend.
Focusing on Problem Solving Products
The days of coming into Drop Shipping and selling whatever product that seems like it can work are over. Products being sold have to add some sort of benefit to the customer’s life to make sales right away. With that being said, problem solving products are in front of every seller every single day whether known or not.
They can literally be found by opening up TikTok or Facebook and scrolling through the for you page until finding one that is getting engagement and falls in line with the trend being targeted. The more engagement with product ads by liking, commenting, and even making it all the way to checkout, the more the algorithm picks up on this and identifies the user as an engaged shopper, showing even more product options on the for you page.
Leveraging Research Tools
One of those could easily be the next winner. For a quicker way to find products, there’s a product research tool called AutoDS where filtering down by exactly what type of product is being looked for, seeing the engagement it’s having from potential buyers, and choosing the right product to sell is all possible in one place. Once the product is chosen, step two is building a store.
As mentioned earlier, there will be competition with some of the biggest sellers in the market, so creating a store that actually looks like something a buyer would be comfortable purchasing from is essential.
Step Two Building Your Professional Store
Designing a Trustworthy Layout
A domain is needed along with the layout of a professional looking store, and most importantly a product added in. Years ago it was possible to get away with a URL ending in myshopify.com. And store layouts with thousands of different colors and popups, but attempting that today will result in sitting at $0.
For those looking to get started without any experience building a Shopify store or thousands of dollars to spend getting it done. A 100% free AI Shopify Store Builder is available. From the domain to the layout of the store to getting products added in, all that’s required is entering in the necessary information.
Automating the Setup Process
Following a few simple setup instructions will result in a fully customized Shopify store. Complete with a built out homepage, product pages, products added in. And a dot store domain that is ready to start driving traffic.
About 90% of the work is done in a matter of minutes, completely free. From there, the focus only needs to be on making a product page that customers want to purchase from. With the Shopify store in the works. It is time to shift focus on how to get traffic and sales to the store. Which leads to step number three: creating sales-driven ads.
Step Three Creating Sales Driven Ads
Engaging Your Audience
For a Drop Shipping business to succeed, ads have to grab attention and convince people to visit the store. Even with the best product and a store that is ready to make sales, not a single thing will sell if no one is visiting the store.
That’s where the ad comes in. A good ad should first target the right audience or persona by identifying a problem they have or a solution they would be looking for.
Structuring the Ad Content
One of the main reasons people buy products is to solve a problem. Starting all ads with an attention grabbing statement that showcases the problem and then following that up with the product as the solution is an effective approach. Within 3 to 10 seconds. The viewer already knows what problem they’re facing, how the product is going to solve it. And now they’re going to watch the rest of the video to find out a little bit more information.
Next is telling a story that connects with emotions. Emotion is what sells, and there are many different ways to highlight emotion. Maybe pushing a little fear that if the consumer doesn’t buy the product they’re going to continue dealing with that problem.
Tapping Into Emotional Triggers
Maybe pushing the FOMO emotion, the fear of missing out, and that if not bought today there will be the feeling of being left out from all the other people who’ve been able to take advantage of it. Regardless of what it is, there are so many different emotions available, and tapping into at least one is necessary.
Lastly, ending with a clear call to action like “buy now,” “shop now,” or “click the link” is very important because every single person needs direction. Even people who are watching ads need direction and need to know where to go next. Without telling them straight up what to do to go and get the problem solving product they need, they will just continue scrolling and looking for more ads.
Using AI for Ad Creation
When creating an ad, keeping all of this in mind can make the difference between a few visitors or thousands coming into the store. A platform called Capchat Commerce Pro can help with ad creation. With Capchat Commerce Pro, all that’s needed to start creating ads is taking the link of a competitor Shopify store and dropping it into the URL section.
From there, the avatar and voice to promote the product can be chosen. A pro tip here is to make sure the avatar and voice chosen matches the demographic of the person who would be interested in buying the product.
Step Four Advertising with Organic Marketing
Building Social Media Presence
Once everything is set up and the generate button is hit. The platform creates a batch of ads that can be used for advertising immediately. With ads ready to go, it’s time to move into step number four: advertising the product. Starting Drop Shipping with no money means the best way to advertise is through organic marketing, which is essentially using social media like a regular content creator.
The key difference is doing it with the intention of bringing eyes to the product. To do that, TikTok and Instagram pages for the store need to be created. TikTok won’t allow adding a link to the store until hitting around 1,000 followers, but Instagram allows adding a link to the bio right away.
Posting Strategy and Consistency
Linking these accounts makes it easier for customers to find and buy the product. When it comes to posting, posting five videos a day showing off the product is recommended, keeping captions simple with a couple of keywords and two to three hashtags that match the product or trends. Telling people what to do, like “click the link in the Instagram bio to get yours,” cannot be forgotten.
The sounds used on TikTok are also a very big part of getting more eyes on ads. TikTok’s Creative Center is a great tool for finding trending sounds, hashtags, and video ideas. It even shows what’s popular in different regions so it’s clear what’s working and how to make content that grabs attention. Start by posting five videos evenly throughout the day on both platforms, like 10:00 a.m., 12:00 p.m., 2:00 p.m., and so on.
Analyzing Results for Optimization
Continue doing this for around 3 days and then check results, looking for videos that get the most views, likes, and comments. Also check where people are seeing the content, whether it’s on the for you page or through searches. After 3 days, switch it up and post at different times, like 11:00 a.m., 1:00 p.m., 3:00 p.m., and do the same thing: post, analyze, and figure out what is working best.
The entire goal is to find the best times and content ideas for the product, and figure out what content brought the most visitors to the store in order to keep doubling down on that content that’s working.
Achieving Results and Scaling
Staying Consistent for Success
Once the system is down, all that’s left is staying consistent, keeping making new videos, and posting during the best times. Sticking with it increases the chances of going viral significantly. That’s how customers come to the store and buy without spending a single dime on ads.
Final Thoughts and Resources
Starting Drop Shipping with no money is absolutely possible when using the right strategies and tools. From picking a trending product to building a professional looking store and creating engaging content, every step is designed to help drive traffic and make sales without breaking the bank. The key is consistency and testing, finding what’s working for the store and doubling down on it. Read More
